Business

Corporate Event Trends: Top Ideas for 2014

Along with so many features of the event planning and experimental marketing industries, the face of client and corporate entertainment has changed significantly over the last decade. Whereas formal evening gatherings and gala dinners dominated this market space in previous years, increasing competition in the events industry has created a host of new and creative ideas for brands to treat their most discerning of clients. While traditional event formats are still widely used, businesses today have a far greater range of options in terms of organizing client entertainment and networking with potential collaborators.

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