Business

Net Promoter Score – Identify Customers to Promote Your Business

Despite the advances in marketing tactics, the best form of promoting your business is still your customers. Word of mouth is even more accessible now we have a multitude of social media networks to chirp on. And people are talking more than ever!
Businesses can exploit modern behaviour by using a Net Promoter Score (NPS) to identify customer loyalty. The system takes measuring the level of customer satisfaction one step further and determines how happy your customers are with the service and product you provide.

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Business

Protecting Your Business From Extreme Weather

Whether your business is based in Britain or overseas, the impact of extreme weather can be very damaging and result in a serious loss of revenue. The effects of global warming are now being felt throughout the world, and contrary to popular opinion, this does not always involve and increase in temperature. Global warming can cause unpredictable wealth conditions, including very cold spells and high winds. In order to protect your business, it’s essential that you implement weather-proofing policies that will benefit staff and customers.

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Business

How to Create the Most Attractive Workplace for Employees

If you want to attract the top talent to your business, you have to provide employees with a workplace that they can be proud of. Staff need to feel valued and comfortable in their working environment before they will be able to really give the best of themselves, and as an employer or manager, it’s your job to make this happen.

Fostering Cooperation and Creativity

A positive atmosphere in the workplace is essential for productivity and employee motivation. Some businesses make the mistake of valuing high pressure and high stress environments, as they mistakenly believe that this will make their staff work harder and keep them on their toes. Stress actually reduces productivity and prolonged periods of stress can have a negative impact on the health of employees. Negative management techniques like shouting or using a bullying tone should be dispensed with altogether. Staff should feel like they are able to share creative ideas and make suggestions without being torn down or dismissed. If you are aware of any cattiness or backstabbing, this should be dealt with swiftly and eradicated. Employees must be encouraged to cooperate rather than compete with one another.

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Business, Marketing

Establishing Yourself in the Retail Business

If you’ve got a head for business or that famed entrepreneurial streak, starting your own company can be an incredibly rewarding experience. You’ll be your own boss and making profits that are intimately tied to your own decision making skills and innovations. However, those looking to break into retail must be aware of the vast and highly competitive nature of the industry. Small start-ups can be successful, so follow these simple steps to get your business idea off the ground.

Is Retail Right For You?

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Marketing

5 Innovative and Affordable Advertising Solutions for Startups

As a startup, the whole idea of advertising may be ludicrous, especially if you don’t even have a budget to pay your employees. If this is the case, you have to get creative. Not only do you need to think outside the box, but you also have to find completely new ways to transform the box. Luckily, there are many different innovative ways to advertise without breaking the bank. These methods of promoting and garnering exposure for your business will also be incredibly effective. Sometimes, it is the simplest idea that gets the biggest response. Here are five innovative and affordable advertising solutions for startups.

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Business

Benefits of Business Ethics Training for Your Workforce

Ethics. It’s a word that a lot of us are familiar with, although we may not use it in our everyday conversations. Basically all it means is that it’s a set of rules that help to remind people about what their code of conduct should be in order to provide a peaceful environment for themselves and those around them. Therefore, we’re pretty sure that you can see just why implementing business ethics training at your place of business is such a smart and important thing to do.

Economy

5 Restaurant and Fast Food Franchise Buying Tips

The restaurant business is one of the most risky industries that you can invest in. Most restaurants fail within the first year of opening. What happens if the public is not interested in the food you have to offer? What happens if they don’t like your food? If you don’t pack your restaurant within the first six months, you can pretty much kiss your restaurant business goodbye. This is the reason why many people interested in opening a restaurant go for a franchise – the marketing is already built in and you know that people like the food. Here are five restaurant and fast food franchise buying tips.

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Business

Managing Your Small Business: 5 Tips to Keep You Motivated

When you first decide to launch your small business venture, you’re likely very motivated to get the doors open and start earning some money. You have probably decided to open shop on your own as a way to get out from under the thumb of a supervisor, be your own boss, and finally see the fruits of your labor coming back to you. But starting a business is no easy undertaking. Even if you have a background in business and you are familiar with the industry you’re entering, you still have to do research, pen a business plan, secure funding, find a location, and put the whole act together. It’s a lot of work, to put it mildly. And once you’ve gotten your company off the ground, you’ll face an uphill battle to gain clientele and stay afloat until you can build up a reputation and following that provides you with enough profits to be solvent. In short, you can easily get burned out on the whole deal. So here are just a few tips to keep you motivated when it comes to managing your small business.

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Business

5 Workplace Diversity and Inclusion Training Tips for Businesses

It is generally agreed amongst savvy business owners and operators these days that workplace diversity is a major asset. And this tenet doesn’t just apply to multi-national conglomerates anymore. Diversity in the workplace, including employees of different genders, races, religions, economic backgrounds, nationalities, ages, family status, and more, provides for a variety of different experiences that expand the scope of the company think tank and lead to a wide range of opinions and viewpoints. This is great news for the company looking to diversify because it allows for a virtual in-house focus group. Although one person obviously doesn’t speak for an entire cultural or economic standpoint, for example, having a different point of view can only help companies to cater to a wider range of potential customers. And with the global economy in much easier reach thanks to internet and mobile technology, this sort of thinking is imperative for growth. It is for this reason that you need to implement a diversity and inclusion training program to ensure that all of your employees exercise tolerance in the workplace, treat each other with respect, and value the contributions of their coworkers. Here are a few things you might want to consider along the way.

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Economy

How Are Secured Personal Loans Better Than Unsecured Personal Loans?

A personal loan is one wherein the borrower receives consumer credit for personal use. There are two different kinds of personal loans. When secured personal loans are applied for, the borrower has to pledge an asset to the lender, which will serve as collateral. When the borrower fails to make payments, the lender has the right to repossess the asset and sell it to regain the money for the debt. On the other hand, an unsecured personal loan does not require any collateral to hold up the debt.

But how can a secured personal loan better than an unsecured loan?

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